TVC | Online Video | Display Ads | Web Development | In-store Display | OOH | 3D CG Animation
“炮製雖繁必不敢省人工
品味雖貴必不敢減物力”
Pinkoi is an Asia’s leading online marketplace for original design goods, digital creations and workshop experiences.
The platform welcomes customers and designers to share ideas, allowing the products to take on personalised styles that suit the lifestyle both sides are passionate.
Thematic Video
20 designer brands across Taiwan and Hong Kong joined forces with Pinkoi. Each of them represented one of the Pinkoi DNA(s) that they embodied.
The featuring DNA(s) included substance, sense of belonging, diversity, the pursuit of quality, individuality, inclusivity, sincerity, exploratory, and more.
We tailor-made multiple formats of video, the 60-second thematic video for social and in-store POS, 6-second video for YouTube, and 10-second vertical video for Instagram.
We also developed over 40 key visuals with the designer brands, distributed the creatives throughout social networks, billboards at metro stations, bus panels posters, and in-store display.
Spread The Message
The audience could see from the multitude of offerings that the merchandises were for not only females but also everyone.
The Pinkoi DNA reminded the viewer with qualities from their intimately-designed lifestyle products, as well as the extraordinary experiences from the variety of services and vendors.
Video materials were adapted into Instagram Story ads, aiming to reach the up and coming young segment.
To Know More
Aside from renewing the brand image, Pinkoi gave incentives to attract new customers and motivated inactive customers to make purchases.
Rewards such as welcome gift and first-time shopper discount were offered to new members; while rewards like free shipping were also provided to current members. Such messages were incorporated in 6-seconds bumper videos to drive the new and existing customers to visit our website.
Table-top Product Photos
