Online Video | IG Story | OOH | Display Ads | Social Content | Digital Media Strategy
What's your return on health?
We began the campaign by asking this simple question: Besides the physical benefits, what are the mental rewards for us to pursue a healthy lifestyle?
We produced this integrated marketing campaign for the launch of AIA Vitality, a unique insurance scheme that rewards its policyholders who continue exercising regularly and maintaining a balanced diet.
The TVC reminds people to think about their rewards of leading healthy lives. We also used OOH media to feature this message and two of our campaign's spokespersons in front of the cross-harbour tunnel, MTR, and buildings in Causeway Bay.
Vitality Content Hub
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Thematic outdoor billboard
In addition to outdoor posters, we made a website for AIA Vitality, which served as a digital hub for policyholders. As a part of the campaign’s activation, we made a giveaway event on Instagram by asking participants to share their photos of a healthy lifestyle to the hashtags #AIAVitality, separated by category such as #AIAVitalityExercise, #AIAVitalityFood, and #AIAVitalityTravel. The shared photos were featured on the website and the winners of the competition received rewards related to the category they participated in.
Citic Tower Billboard
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