Online Video | Social Content | Digital Media Strategy | OOH | Prints | Display Ads
Philips Men Father's Day 2016
To many of us, dads are our role models in life.
On Father’s Day 2016, Philips Men invited four celebrity dads to represent four different types of dads: the tough dad, the kind dad, the playful dad, and the gentleman dad.
Campaign Thematic Video
In the thematic video, they shared their fatherhood journey and invited the audience to share their stories with us. We picked 6 out of 80+ submissions for a professional photo shoot session and turned them into featured stories for our social content.
Campaign Activation
The Philips Men brand invited its fans to engage and celebrate their role models. Hundreds of sons and daughters nominated their father and submitted a story about how his/her role model has shaped who they are now. Finally, we selected the six most touching stories and invited the son/daughter and fathers to take a series of family portraits.
Then we further developed these portraits into a series of social content. On this special father's day, Philips Men celebrated with these six genuine father figures with their heartwarming stories.
