Social Content Marketing | Photography | Online Video | Online Activation | Web Development
“SHISEIDO champions all females to pursue their meaning of strength which defines their genuine beauty.”
Campaign Objective
To rejuvenate the SHISEIDO ULTIMUNE brand among young female consumers who are around their mid-twenties.
The Insights
Most of our target audience are at the beginning of their career. These young individuals might still face doubts about their abilities and be uncertain if they have the strength to overcome the hurdles.
The Concept
Every one of us should have our unique interpretation of strength.
Our passion, perseverance, or belief can also be the strength to empower us to overcome any hurdle.
SHISEIDO champions all females to pursue their meaning of strength which defines their genuine beauty.
The Idea
Find the strength that defines your beauty. #FindYourStrength
#FindYourStrength Thematic Video | Gin Lee
The Storytelling
The campaign features three young female KOCs(Key Opinion Consumers), a singer, a social entrepreneur, and an athlete.
They have just begun their careers or pursuing their dreams.
#FindYourStrength Thematic Video | Ren Wan
#FindYourStrength
These young female social influencers are going through a process of self-actualisation of their life.
They question their inner self and seek answers to reassure what their meaning of strength is.
#FindYourStrength Thematic Video | Vivian Kong
SHISEIDO Skin Immunity Test
To encourage the target audience to participate in the #FindYourStrength journey, we invite them to visit a SHISEIDO flagship store for a skin immunity test. Such a test helps them to evaluate the strengths & weaknesses of their skin condition.
We want to convince the audience that the evaluation procedure is quick and hassle-free. Therefore we produce an online video visualising the whole user journey experience.
#FindYourStrength Content Hub
To facilitate the engagement and make the re-targeting efforts efficient, we have built a mobile-first content hub campaign site to host all the campaign-related content.
The content highlights the individual story of the three featuring KOCs. Each of them has her unique #FindYourStrength journey.
In addition, the website also provides extensive information about the procedures and benefits of taking the skin immunity test.
The target audience can make an online booking right through the #FindYourStrength website.
