Online Video | Display Ads | Social Content | Photography | Digital Media Strategy | Web Development | In-store Display | OOH
“Every great outcome is the result of persistence.
堅 持 全 因 健 康 無 價”
THE BRIEF Ling Zhi Bao Zi, reishi mushroom spore, is a premium traditional Chinese medicine that has a variety of health benefits, including boosting your immune system.
The Beijing Tong Ren Tang Ling Zhi Spores Powder Capsules is one of the most prestige brands in the Chinese supplement market. The price tags are at the top tier.
Our goal is to modernise the brand for the Ling Zhi product series and enter the young adults market. Meanwhile, we also position this product line the most premium brand in the category.
When it comes product ingredient, Beijing Tong Ren Tang has no room to compromise. The company insists on only the very best component because they believe that their customers' health is priceless.
Thematic Video
Reasons to Believe & Content Hub
First, we established a premium tone for the brand and instilled a brand philosophy behind via a thematic video commercial.
Second, as we understand, from the customers' point of view, deciding to purchase a premium product like Ling Zhi Bao Zi needs more than one reasons to believe, we divided all these supporting reasons into various bite-size educational content.
Finally, all these contents are housed under an SEO friendly content hub and can be easily found via Google search.
Key Viusal
For the out of home media, we took a straight forward and bold approach for the product's most substantial claim, which is the 100% pure Ling Zhi Spores Powder.
In-store Display
We also extended the product's packaging design and integrated the graphic designs into the in-store display.
