Campaign Key Visuals | Online Video | IG Story | Content Marketing | Social Media Strategy

The Insight

Most people think BMW X is only an athletic vehicle. In fact, just like its owners, BMW X is versatile.

Each model of BMW X is captivating outside but luxurious within.

The Concept

Choose Your World.

Every BMW X driver can take charge of his/her world behind the wheel.

The Idea

The BMW X Crew will take the audience to different adventure and experience, from the city to the hill, from the highway to the unsurfaced roads.

BMW X-Crew Thematic Videos

BMW X1 & X2 
創型格  駕馭風格
  You don't pursue a style, you master it. 
   

First we explored in the most happening back streets at the downtown area.

Then we escaped from the city and flew with a drone to see the world from a different angle.

BMW X3 & X4
 隨心情 駕馭旅程

Follow your instinct. Expect the unexpected.

Take it off the road and explore a new adventure. Wherever it takes you to, the experience is limitless. You are the vehicle, and the vehicle is you.

BMW X5
 從格調 駕馭不凡

Take charge and lead with your style.

Feel the world behind the wheel. Bring a company and reconnect with nature together. Immerse in the extraordinary experience.

Feature Videos

After we launched the campaign with three thematic videos, we followed up by publishing a series of bite-size videos showcasing the unique features of each model from the BMW X-series.

All of these videos were produced in a mobile-friendly vertical format. The videos appeared on BMW's IG Stories feeds and also other official social media channels, including Facebook & YouTube.