Online Video | Content Marketing | Display Ads | Social Media Strategy

Refreshing The Brand

Background

In Hong Kong, JobsDB is the leading brand in the job search market.

To elevate the brand from the aspect of the functional benefit of job searching to a more aspirational one, JobsDB launched a brand campaign to rejuvenate its image.

Campaign Goals

To inspire employees to continue seeking for purposes throughout their career.

To introduce the JobsDB’s new mobile app, an upgrade with the latest technological features powered by AI, new job searching tools, and a series of job-matching enhancements.

To launch the campaign with the new company logo, brand identity, and an inspiring slogan.

Launching The New Brand ID

Before kickstarting the campaign, we launched an online animation to introduce the new brand identity of JobsDB, featuring its new company logo and vibrant graphics.

The Brand Mantra

The skill you accumulated over the years might lead you to career options you have never thought of.

Your potential can go beyond your imagination. 

Your job should no longer be just another job to fulfil basic needs.  

Your job could have a profound meaning that motivates you to seek purposes in life. 

You should believe that there is always a place that fits you, and vice versa.  

Because at JobsDB, we believe only #JobsThatMatter.

Testimonial Videos

The Brand Vision

To defy the status quo that most people don't believe in a balance between work, passion, and purpose is possible.  

The Real-life Stories

After introducing the new brand identity, we launched an online video campaign featuring a series of real-life stories of people whose career choice is motivated by a particular purpose rather than purely on a financial return.

The stories featured a social worker, an animal paramedic, a visual art teacher, a slasher, and an immigration consultant. Each of them has found a unique purpose of their career.

Thematic Brand Video

Is Having a Meaningful Job a Luxury?

With Hong Kong being struck by a series of events, the social unrest and the COVID-19 pandemic, employees in Hong Kong are struggling for survival, and fresh graduates are battling to land a job in this challenging time.

Many people might think having a meaningful job is a luxury.

Find Your Purpose

However, at JobsDB, we believe that the meaning behind every job depends on whether one can see it from a different perspective. Every one of us can find a purpose, regardless of your position.

The video depicts such a concept from the eyes of various regular people from all walks of life. Everyone is seeking a special meaning in his/her job, regardless of the job nature.

Online Display Ads

After launching the brand video, we developed a series of creative talking to our target audience further. A series of online display ads extended the campaign with additional relevant messages for re-targeting purpose.

Each creative featured a hot job that is either up-and-coming or underrated among most job seekers.

We also adapted the same series of creative into the format of IG Story Ad.