Micro Movie | In-store Activation | Social Strategy
The first portrait with my father
On Father’s Day 2016, Canon produced a heart-warming online video as a tribute to all the fathers who love photography.
The video features a photographer, who couldn’t feel the love from his father, for his attention was always on photography matter. As he grows up, he has become a father and falls into the world of photography too.
As we all know, men are generally not very good at expressing their love towards their loved ones.
Fortunately, towards the end of the story, our main character finally realises that he should seize the moment and treasure the days with his father while he still can.
He brings his father to the nostalgic place where they used to go for a photo shooting. He takes the chance to have a family portrait with his dad as a precious father & son moment that will last forever.
