TVC | Branding | Posters |Store Design | POSM | Premium | Content Marketing | Social Media Strategy
Turning a Milestone into a Brand Engagement
Meals Become Memories
快活是 快活事
Campaign Background
A milestone is not just a date on the calendar. It is the perfect opportunity to engage, inspire and make an impact. When Fairwood approaches its 50th anniversary, we see an opportunity to create a campaign that will:
Engage long-term customers
Align the corporate vision with staff
Elevate brand awareness in the mass market
Strategic Idea
Our goal is to evoke nostalgic feelings and revisit cherished moments at Fairwood across various generations.
The objective is to create content and activities that can resonate and be shared across different media platforms, whether traditional, social or digital.
Campaign Brand Design
We have created a unique design to brand our 50th-anniversary celebration campaign.
This design incorporates both the vintage Fairwood logo and current brand elements to create a cohesive and symbolic representation of the campaign's tone and theme.
Back To The '70s
It all begins in the neighbourhoods.
Fairwood isn't just a fast-food chain. It's a beloved local spot. We strive to create an emotional connection with our customers by invoking nostalgia and fond memories of childhood visits to Fairwood.
Our in-store content is engaging, and we've developed a unique brand identity through retro designs.
In-store Retro Designs & POSM
We integrate the Retro Fairwood logo design elements into all in-store designs, including POSM, staff uniforms, and takeaway packaging. OG Fairwood is popular among customers, especially those from the old neighborhoods.
The 50 Staff & Community Posters
We have designed 50 posters to showcase the stories of our staff and community activities throughout the years. These posters showcase some of our staff members who are well-known faces amongst the Fairwood customers in the neighbourhood.
Fairwood Nostalgic Dishes
We reintroduce a range of beloved dishes from Fairwood's menu in the 1970s and 1980s at a special price. Our goal is to evoke nostalgia and encourage social media discussions among our customers.
Fairwood Vintage Store & History Museum
We have transformed one of Fairwood's flagship stores into a nostalgic wonderland that takes you back to the 70s.
The vintage store also includes a mini museum that displays items from Fairwood's past, making it a popular destination for photo opportunities and social media sharing.
Fairwood Social
Fairwood is also launching its 50th Anniversary social media profile to encourage social discussions about upcoming activities. Additionally, we are revisiting the significant achievements of Fairwood through multiple social content.
Forum Discussion
As the Fairwood brand's campaign gains momentum, certain staff members are becoming popular on social media. To join the conversation, May Cho, a staff member, has recorded an audio clip to share on social media and increase engagement.
50th Anniversary Film
A 90-second television commercial has been created to showcase the essence of Fairwood throughout different generations. The story depicts the evolving lifestyle of Hong Kong people over the years.
The OG Fairwood Store Nanoblocks
Fairwood has collaborated with Archbrick, a nano blocks producer, to create a miniature replica of the original Fairwood store. This souvenir item has gained popularity among Fairwood's business partners and staff as a collectable item.
Campaign Case Video
This video showcases the key aspects of the extensive branding campaign in three minutes, covering the background, conceptualization, and execution.