TVC | Cinema Video Ad | Online Video | Outdoor Billboard | Social Content | Social Media Strategy
Perspectives of the full-frame photographers
Canon Perspectives of Full Framers is a campaign aiming to present photography from diverse perspectives.
Young and talented Instagrammers from different backgrounds, nicknamed Canon Full Framers, became brand ambassadors of Canon's full-frame cameras.
Every Full Framer has a different perspective on photography as a full-frame camera photographer.
Every Full Framer has his/her personal motto in photography.
The campaign featured over twenty Canon Full Framers to share their motto about their passion for photography in a 15-second video.
Outdoor billboard & social content
The branded content was also distributed through social networks, cinema, TV, and outdoor billboard, and bus shelter.
The campaign gave the mass audience a broad and diversified view on modern photography and added a refreshing and energetic tone for the Canon brand.
