In-store Brand Experience | Digital Activation
“CHANEL No5
empowers you to reveal your true self.”
We encounter prejudice and others' expectations every day.
But they don’t really know us. We are unpredictable, unique, and not what you assume.
You know me, and you don’t.
"I'm No5" Photo Activation is a pop-up photo session at various CHANEL Flagship Stores in Hong Kong.
We invited guests to take a personality test and have a portrait taken. Then, we created a double exposure portrait that reflects the guest's inner personality. We handed out samples attached with the picture.
Each portrait reveals an inner personality, thus highlighting the uniqueness of the new generation's CHANEL No5.