In-store Brand Experience | Digital Activation
“CHANEL No5 empowers you, giving you a chance to tell us who you really are.”
We face prejudice and expectations of other people every day.
Yet, they don’t know us. We are unpredictable, unique, and not what you think.
You know me, and you don’t.
"I'm No5" Photo Activation is a pop-up photo session at various CHANEL Flagship Stores in Hong Kong.
We invited the guest to take a personality test and take a portrait. Then we generated a double exposure portrait that represents the guest's inner personality. We gave away the sample pack attached with the picture.
Each portrait shows an inner personality, and thus depicts the uniqueness of the new generation's CHANEL No5.