Outdoor Billboard | Social Content | Display Ads | Social Media Strategy
Job search is a lifetime journey
At jobsDB, the company strives to become the most trusted career partner throughout different stages of your life journey.
To build the thought leader image, jobsDB launched a campaign featuring people at the turning point of their life stage when jobsDB’s AI job-matching system came along to simplify their decision process.
Six scenarios came across the life stage of young people, new parents, and mature people who were pondering for a career change. These featuring stories were distributed not only through social media and various digital platforms, but also out-of-home spaces to maximise the reach of the audience in different target groups.
Outdoor billboard
Social link ads
After generating top-of-mind awareness, the thematic messages were further developed into various social link ads to reinforce our product messages, jobsDB’s AI job-matching system.
